10 Essential Startup Website Design Tips

If you are a new company and try to kickstart your business, you must keep in mind that in the age of Internet there is no other better solution to make yourself seen and heard than a startup website design. Your company’s website is its ID, the means through which your company communicates with the customers and promotes its values and mission.

An attractive website, with eye-catching visuals and user-friendly navigation experience can increase engagement. But when you are new in the web presence, you are sure to miss significant elements of successful web design.

We compiled a list of tips to help you understand which elements are crucial for a startup website design.

1. Usability

Often, startups concentrate on making their website crowded with attention-grabbing elements and forget its main purpose – to attract prospects and to convert customers. Once you, as a business, understand this aspect, you should focus on making navigation and entire user experience friendly.

2. Unique call-to-action (CTA) button

CTA is always the best element to boost conversion. Therefore, the button must be designed to entice and to encourage the user to perform the action. A good CTA button for converting startup website design must be accompanied by a suitable message that clearly explains what the user must do, and bold, eye-catching color.

3. Opt for simple, fresh, and unique website design

When deciding on creating a website for startup, avoid obsolete template that has been used across numerous sites. Users are attracted to novelty that will contribute to making a unique impression about your way of communicating to them. What is even most important is the design of the homepage. The website homepage is usually the place where most first-time visitors will land when accessing your site. Therefore, ensure that the homepage speaks for your business and associates with its style and identity.

4. Good content makes the difference

Search engines like good quality content and rank the sites according to such index. People also like content and this tool can make them spend more time on the site and even return for fresh piece of information. Do a content audit once in a while and make sure it's always updated and in trend with market demands to get more traffic.

5. Make your startup website design responsive

In this mobile era, it is imperative to ensure equal accessibility to all device users. Responsive design is the best choice as it allows you to provide optimal viewing and interaction user experience.

6. Pay attention to load time

Mobile users expect to get equal load time, as desktop users do. According to KissMetrics research every second of page load time costs your website conversion. Users have no patience to wait too long for a page to load and abandon it just after 2-3 seconds.

7. Show your products and services

If you are selling products or are providing services, present them on your homepage in an organized website design manner. Clean images and concise description of the product and the service will win prospective customers over.

8. Choose a trustworthy platform 

Use a reliable platform for you small business website design. Thousands of user reviews that are available online can be of tremendous help. Make your research and decide what platform and features it offers suits your site purpose best.

9. Add links to social pages

Links to social pages included on your company’s homepage give the users the option to check you out and see what you have to say to and share with your followers on most popular social pages.

10. Testing is capital

Ask as many people as possible to test the website design before making it live. Your employees, family members and friends can point out problems that you’ve overlooked and that can be fixed, to ensure the best experience. Even after your website goes live, keep on testing and improving.

Conclusion

These are the tips and trends that can help you come up with a great startup website design and enhance outstanding user experience. Keep them in mind and do your homework on new and current website design trends to always be one step ahead of your competition.

Can you suggest other tips for designing startup websites? We would like to hear them from you in the comments section below.