Tuesday, January 19, 2016

Travel Website Design Tips for Simplifying User Experience

Usually, travel agencies websites are jammed with such content, making them confusing for the simple user. All this information can be showcased in a user-friendly and organized manner on the travel website, if the web designer takes into consideration several tips.

Nowadays people are very picky in matter of everything. Websites are no exception. They want to be able to find beautiful photography, truthful information, and recommendations and reviews that will help them make their mind about choosing a certain vacation spot, hotel, or resort. 

Travel web design tips to create a simplifying experience.

Fixed headers

Consider the fact that if the user has to scroll down for information, fixed header will make his navigation simpler. He will no longer have to scroll up to click on a tab. This feature also helps to save time by accessing the information the user needs in fewer clicks. Also, fixed headers are a good option for those websites and blogs that showcase links in the header tabs, as these features must be always visible to, and be at one click’s reach for the user.

Read this: Increase click-through homepage carousel by avoiding these usability mistakes

Use of full-screen imagery

Imagery is representative of tourism websites design as they speak for the site’s content in a creative way. Using high-resolution and stunning photography throughout all pages gives a sense of place and comfort. Awesome imagery is also an inspiring way of storytelling.

One good image can speak 1,000 words. People often associate images with the experience and feelings the place will give them. Choosing the right image for is half the work to success.

Consistent use of font styles and sizes

It might seem obvious; however, consistency in font style is important in making a good impression. The font you use for the copy displayed on the website must be readable and identifiable with your tourism site’s brand personality.

Typography is a critical tool in making your brand recognizable across media platforms. It associates with the emotions the users feel when see the typeface you use in creating your brand’s image.

Therefore, before choosing a font style, ask yourself several questions:

  1. What is the audience that you want to target?
  2. What message do you want the typography you use on the website to convey?
  3. How important is the identification element for your travel web design?

Simple color schemes

A clean interface, with classical color scheme (black and white), which is very trendy at the moment, is what pleases the eye. This color palette, however, is used more often for designing travel websites. It helps to convey the vibe that identifies with the goal, mission and values the hotel premise follows and adheres to.

For an unforgettable user experience hotels need to stick to the color scheme that represents and identifies them not only in the web realm, but in the real life as well.

Transparency feature

Rather than using precious website space, why not use transparency feature? It gives a special touch to the website design, it doesn’t ruin the visuals, it gives the reader the possibility to see through different layers of content and it communicates refinement of the overall site design.

Due to transparency feature, the interface of the website becomes lighter and, somehow, calmer. No call-to-action button, such as “Book now” will get lost on the transparency design feature.

Get noticed with your attention-grabbing travel website design

Creating a remarkable design for travel website is no child’s play. The tips showcased above will help to simplify the final result, focusing on user experience and organized features. Whether you choose to use simple color scheme, full-screen imagery, fixed headers and other features, you need to consider the way the travel website will be perceived by, and will translate to your end users.

Did you find these tips helpful? Let us know, in the comments below, any others travel web design tips.

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