Best Design Practices for an About Us Page

About us is the most clicked on page from any website and the way it is designed and organized speaks a lot about the company and the brand.

Designing an about page is not as difficult as it seems. You need to consider and follow the approach that will sell your capabilities and get you promoted.

Here are some of the most common about us page design practices that engage users and highlight the strong points of the website design in general.

 Make it unique

About page design is your business card that sets you apart from your competition. It says who you are, what you do and how you do it. Uniqueness is a strong element that distinguishes you from your competitors. Use bold colors, visuals and elements that will speak about your capabilities in the area you work and about the brand’s personality.

Talk about your audience

Remember that the about page is not about you. It is about your customers and your audience. Start by addressing the issues that they come on your about page to find answers to. Identify their needs and wants and answer them in the first paragraph of the copy.

Tune in your about page design with the rest of the site

If you choose a design approach, implement it across the website, with a special focus on the about us page design. Use the same color palette and typography and concentrate on making the page appealing to the user, because about page serves as user a conversion tool.

Organize it well

Usually, about pages showcase a lot of information about the brand and the persons that are behind its steering wheel. It is often confusing just how much, or how little information it should be provided about the company/brand/service.

Regardless of the amount of information the about page showcases, it must be informative, easily scanned through and organized in a digestible way.

Gain your customers’ trust

The best way to do it is to embed in your about page design testimonials and reviews from your customers. They are the tools that work in letting other potential customers know why you are trustworthy. Don’t forget to add your contact information. Thus, the customers will know that you are open to communicating with them, if they need to.

Image source: desartlab.com

Conclusion
If you follow these simple, but effective about page design practices you will manage to get a page that will work for your business in converting users. Although not a sophisticated tool, this website’s page design can get you overwhelmed with finding the best approach to get effective responses from your audience.

What do you think about these practices? Do you find them helpful? What practices do you follow when designing an about us page? Let us know in the comments section below.