Marketing is a cornerstone of every company's success, which is why it’s crucial to
thoroughly plan time and resources that you can allocate for it. In case you’re
a startup and don’t have much funds and free time on your hands,
internet
marketing can be a very tiresome task.You’ll have 2 choices: either to research marketing campaigns and try to create one yourself or to hire freelancers as they’ll take much less money and time.You can also hire a local agency, but that’ll cost you pretty penny and may not yield the desired results.
If you choose to stick to your guns and create marketing campaign by yourself, you’ll need to look through a couple of qualitative tutorials on the matter and decide which strategies are affordable and suitable for you, disregarding the rest of them.
However, if you o with freelancers, check out popular freelance websites, such as Guru or UpWork.com You’ll be able to find various people, offering to create a magnificent campaign for you.
Always remember that there is a connection between price and quality of work, so in case you hire someone for $5 per hour that work won’t make you happy. Go for the middle because thus, you may find a talented individual or agency that will be able to build a strong and efficient marketing campaign for you.
Key Advantages of Digital Marketing Outsourcing:
Affordability
If your business if well-established and flourishing, it’s only natural that you hire a big team of marketologists. They won’t be limited by budget and will be capable of exploiting every possible way of advertising.
However, if you’re a startup and your resources are limited – digital marketing outsourcing is a good idea. It will allow you to find people, who are competent in what they do, but are ready to work for a smaller sum than those professionals, whom you can hire locally.
Chance to set a deadline
When you are looking into such freelance websites as Guru.com or UpWork.com, chances are that lots of people will bid on your project no matter the deadline. Naturally, there will be not only those, who can truly accomplish your project with a decent quality and within the set deadline, but also those, who bid on everything, regardless of their abilities.
You can quickly weed them out by looking through their portfolio, giving them a small task and see how are their results. Besides, price can also indicate the level of knowledge, a person, who is a professional in his sphere of work will never agree to work for a small sum.
Advantage due to the time zone difference
The difference in time zones opens magnificent opportunities: for example, if you’re located in the US, but hire someone from Germany – they will work, while your business is closed.
Thus, if there exists any kind of problem and you want it fixed overnight, just hire freelancers from the opposite part of the world and the job will be done, while you’re sleeping. It’s a huge advantage that needs to be exploited.
More time to focus on main task of the company
In case you know nothing about marketing and have no time to learn about it – digital marketing outsourcing is the right solution. Why would you spend the precious time, necessary for the development of your business, on something utterly uninteresting for you and time consuming.
Delegating this work to professionals is a much better option. In time, freed by outsourcing you will be able to create new services, products or work on perfecting the existing ones, increasing the revenue and possibilities of hiring an entire digital marketing team.
Risks of Digital Marketing Outsourcing
Nothing is perfect in this world, which is why it would have been unwise to assume that outsourcing has no negative aspects. If you outsource your digital marketing, you must be absolutely confident that the freelancer or team you’re hiring is truly capable of delivering the expected results. Below are a couple of risks, associated with digital marketing outsourcing:
Sharing of confidential information
It’s only natural that you will have to share a portion of your confidential information with freelancer or freelance team you’re hiring. Information like that may contain company’s secrets.
This is the main reason why you need to examine the team you’re hiring thoroughly and draw up a contract for work, where this will be indicated.
Non fulfillment/Partial fulfillment of Obligations
It’s not a secret that some freelancers or freelance agencies may furnish their portfolio with the items they didn’t create. It’s extremely disappointing, especially if you’re hoping that the result of their work on your project will resemble clean lines and strong skills you saw in their profile.
This is the main reason, why you should always choose freelancers or agencies that have their personal website, where their works are displayed. Thus, you’ll know for sure that the works, they’re showing are real.
Communication Gaps
When you’re located on the other part of the world from your employee it’s not a secret that you’ll experience problems in communication. There are less chances for talking via Skype, which is why your only option is e-mail.
This may lead to a row of problems: for example if your employee needs to get your feedback on certain elements of your marketing campaign and you’re not available.
Conclusion
Carefully analyze the pros and cons of Digital Marketing Outsourcing before making up your mind. If there’s anything you can do in-house and you have the right skills and time, then maybe it’s worth to give it a try. If not, start researching digital companies.
