Showcasing a wide range of products is not enough to make your ecommerce boost. A lot of problems can be avoided with more careful consideration, research and planning.
Here are some of the biggest problems that every ecommerce development company may encounter:
Lack of shipping and return information
As your customer, I want to know what my options are in case I am not satisfied with the product I have bought from you. Therefore, adding shipping and return information can make me decide whether to proceed with my purchase, if the information is detailed and clear enough, or simply go find another platform that offers the same products, in case your website doesn’t give the information I am looking for.Short product description
When shopping in a store, you have the chance to feel the product, to examine it from all sides, to read the label and other information that is written on the packages, if the product comes in a package. Online shopping doesn’t give you such opportunity.Therefore, you need to make sure that all customers’ questions about every product showcased on your ecommerce site are answered. Such information as sizes, material, weight, dimensions is important for product description.
Few product images
If you are managing an online clothing or footwear store, this problem is what makes your customers leave the page before making any purchase. It is known that people tend to pay more attention to the visual elements, feeling more comfortable in making a shopping decision. That is why include more than one picture of the same item from different angles and even add shots of some special features of the product.Few payment options
With the ecommerce business expanding so quickly, it is essential to make this option available to as many customers as possible. Don’t concentrate on adding payment options with PayPal account or credit card, such as Visa and Master Card only.Think broader. There are people who don’t hold a credit card, but who are willing to buy a product from your website. Come with an option that will satisfy these customers’ needs too and make-shopping experience reachable to as many people as you can.
Lack of shipping rates
As your customer, I want to go to checkout, complete it and think that I will soon be holding the product I dreamt of for so long. If you say that for my territory, or for a certain product, special shipping rates apply and that they will be sent in a separate email, I will definitely lose interest in completing my purchase. There is no reason why shipping rates can’t be included on the website.Confusing navigation
If the website doesn’t provide categories and subcategories of products, then site navigation is not effective. Think of a solution for this if you want to convert visitors into buyers and make navigation enjoyable and user-friendly for them to move around the site.Shopping cart design problems
The shopping cart that your ecommerce website has must allow users to add more than one item, to revise the products they want to buy before checkout and make changes, if required. A preview of total amount to be paid, including shipping fees, will give them the feeling of security.Conclusion
Ecommerce website design has come a long way. Now, there are thousands of such websites, with interactive design, using different approaches and tricks to convert visitors into customers. If you take into consideration these basic problems that you can deal with when creating your own ecommerce platform, your business will avoid the unnecessary trouble of getting through multiple functionality fixing procedures.What are other problems of ecommerce design that you know of? Share them with us in the comments section below.
