Event Website Design Tips

Event website design is a must to make your event attract new users and increase registration. Using appealing layout, concise information and a nice registration form will contribute to your event’s success.

Event website design solutions are meant to acquire new event attendees. If the event is organized every year, it is a good tool to retain visitors through web design elements, such as list of participants, speakers (if it is a conference) and other no less important features.

To ensure that the event website design solutions are the ones that best suit the event they represent, here are several essential tips to help you create an even website that will stand out.

Designing a Brand Identity in Few Steps

So, you have decided to launch a business, a new product or service and you need to come up with a “how to make it appealing and attract more customers” strategy. And although it might seem difficult, with relevant tips you can take on the task of designing a brand identity that will set you apart from the competition.

Set the strategy.Creating a new identity is important in making your business kick off hugely successful.

Identify the mission and values that you want your brand to address and make them your priority for the strategy.

Know who you are branding for.Before even starting drawing a faint line on paper, ask yourself who you are trying to reach with your brand design. Make a thorough research of what people’s expectations are related to businesses, products and services you want to offer. Social background, education, marital status and age are factors to consider if you want your branding question to be answered. You can also check out your competitors’ targeted audience reaction through their feedback and testimonials.

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Identify visual elements that will communicate with your customers.The visual elements you use, such as words,colors, and even fonts will speak on your behalf. Choose the words carefully. They will explain who you are, what you are doing and what your goals are.

Color is the visual element with deep psychological connotations. If you don't which color to use for you logo design, click teh text to find teh answer. And typography is a graphic design trick that makes your business look polished and visually attractive. Once you’ve identified all these elements, use them consistently in your marketing materials.

Examine other brand identity designs

Cast a glimpse at your competition. Look at your competition, see what message ther are trying to convey, check what colors and other visual features they are using and the effect they have on their customers. Once you have a big picture, all you want to do is find the personal direction that will make you easily identifiable and memorable.

Get the“special” in your brand business or product. If the special element is not identified from the beginning, you risk misconnecting with the people you are developing the brand identity for. Don’t miss on getting this thing right, and you will always have an ace up your sleeve.

Conclusion

Follow these tips for designing a brand identity that will be identifiable with your mission and values and that will make you recognizable from the multitude of businesses, products and services that emerge on the market every day.

Let us know in the comments below, what you think about these brand identiy designing tips and whether you have one that can be added to the list.

Why you should carefully choose your logo color design?

Did you know that people are very picky when it comes to logo color and visual appearance of a brand? They also tend to make purchasing decisions based on these two features.

Therefore, if you are one of those businesses that is making its way up to the top through the multitude of other companies providing similar services and products, you better pay more attention to your branding visuals.

Choosing a color for your logo design that will identify with your company has psychological aspect as well.

Have you ever wondered why one particular hue is more favored than the other? Did you know that colors evoke feeling, emotions and certain meanings? Well, if you are still in doubt whether to make a more thorough research concerning your choice in color logo designing, then here is your chance to consider it.

Meaning of each logo color design:

Red is a powerful, energizing color. It motivates us to take action. It is also aggressive and bold. It attracts attention. It stimulates appetite.That’s why you will see many restaurants using it in their branding strategy. Using red color in your logo will definitely mean that you are a strong competitor and you are here to be victorious. Also, red is a good contrasting color for interfaces that create pleasant user experiences.

Pink is a color that evokes romance, innocence and femininity. It is sweet and it is usually used by companies promoting women products and services: fashion, beauty, cosmetics. It is also associated with compassion, that’s why you will see many charities use it in their online marketing and traditionalmarketing strategies.

Orange evokes warmness and fun. It is a flamboyant color. Use it to convey adventure, fun and optimism. Because of its juiciness, orange is used in drink logo designs. It can also be seen in hotels and leisure resorts logo branding.

Yellow evokes sunshine, warmness, and playfulness. It stimulates creativity. You can see yellow used in children products. However, keep in mind that as warm as this color is in certain countries, in other parts of the world it is related to illness and jealousy. So, if you want to use yellow, you need to know exactly what you want to communicate to your customers through it.

Green is usually associated with environmental-friendly trends, and bio products. You will see green used by companies specializingl in agricultural products and natural foods.

Blue inspires tranquility. Think of the deep blue ocean and the clear blue sky and you will understand why. Blue evokes security. That’s why you will see blue being used by banks and other financial institutions in their logos.

Purple. If your brand wants to communicate sophistication and nobility, purple is the color. It also means imagination and creativity.

Brown is the color associated with outdoor activities and will be seen in products designed for men. It also associates with agricultural products as well.

Black is a strong, bold, classic color. It evokes mystery and sophistication. It is often used with white, which on the contrary, evokes purity and cleanliness. When grouped together, these colors balance each other in the best way.

Conclusion
The color that you choose to identify your logo must fit the brand. It must speak to the customers and convince them of the message it is sending. Considering the emotions and feelings it sends, choosing the right color can make or break the deal. Choose the color for the logo design that will make it memorable and identifiable.

Do you agree with opinions about colors in logo design sounded in this article? Write your own in the comments section below.