It is already a known fact that people tend to brows internet from their mobile devices more than ever. It is thought that by 2017 there will be more than 5 billion mobile users. So, how do we make their browsing experience enjoyable?
This is where
responsive website design comes up. Imagine you have a solution for all types of screen sizes and you no longer need to develop a separate mobile website to adjust it for these users.
But it is important to ensure your webpage loads and reformats itself for any specific device, be it a tablet, mobile phone or desktop.
Here is a list of tips you could learn from your competition related to designing responsive websites:
Responsive sites can be accessed from any screen size. Thus, when a user shares the link to your website with other user, the other user will easily access it and open it on a tablet or laptop. Since your website performs well on different platforms, users will be keener to share it with their friends.
2. Loading time
Responsiveness ensures fast
loading time for your website. So you will be able to keep users engaged in your content, avoiding their possibility to access another webpage.
3. SEO-boosting
Probably one of the biggest tips that can be shared is that Google favors mobile-friendly websites. The most popular search engine prefers responsive designs and ranks it at the top of its search results. Google even offers
free testing tool to analyze your pages, and receive suggestions on how to improve the mobile responsiveness of your website. Therefore, if you are a small business you definitely need to consider this option.
4. Time saving
Responsive web pages are time saving. You no longer need to develop a stand-alone mobile website, but rather configure the existing one to perform excellently on all devices. You can spend this time creating new products and services that will increase your reachability. It also saves management costs. It is cheaper to manage and maintain a single site, with less content.
5. Generate leads
We already mentioned that responsive layouts boosts SEO. Enhanced
SEO generates more traffic which converts leads into users.
6. Long-term relevance
Investing in responsive design is, in the long run, a smart decision. Internet traffic coming from mobile devices is constantly increasing. So you want to make sure that your website is optimized to perform well on all devices, even those that haven’t appeared yet.
Related Post: The Advantages of Responsive Web Design
Conclusion
Responsive website design allows you to be ahead of all trends and gain and attract more traffic that ultimately converts into users. If users are happy with the way the content of your site displays on their mobile devices they will eagerly and smoothly migrate from one page to another, enjoying the same user experience provided by traditional sites.
What other tips one can learn from competition in matter of responsive design? Make your thoughts heard in the comments section below.