At the moment the world of digital marketing and web design are colliding, as there has arisen a tremendous necessity of combining ever-changing white SEO tactics of achieving high organic page rankings and positive user experience. However, there is no need to be overwhelmed – there exist strategies of achieving a golden mean between SEO and UX.In order to be useful, pleasing, popular among users and engines your website must include the following features:
Safety and Speed
You need to install security plugins, because if you don’t – you might end up penalized for the lack of security on your website. Remember that users like to browse safe and fast websites. If yours is not safe of quick enough – you’re risking to lose visitors and ultimately your conversion rate will drastically drop.
In order to avoid that regularly update your plugins and versions of your CMS. Websites with near 0 downtime and congestions are the most popular ones. Moreover, your organic rate will drastically drop in case users will be closing your website almost right away. Quick loading time is tremendously important for both SEO and UX, so work on it to catch two birds with one stone.
Intuitive Navigation
Despite of what many website owners currently think, search engine bots are not only measuring relevance and quality of content, but also estimate the value of the website from a human perspective.
New algorithms set forth in Google Panda and Google Penguin prevent improvement of organic traffic, obtained by grey hat or black hat SEO techniques. At the moment Google aims at appreciating quality over quantity, which is why navigation must be pleasant, helpful and intuitive. Websites that are hard to navigate are ranked lower. Use intuitive navigation techniques proved to deliver great results from SEO and UX perspectives.
Cool Outlook
We all love with our eyes and it’s not hard to imagine why. Pretty things sell much better than average-looking ones. Users spend just a couple of seconds on your website and you must grab their attention while they are wandering through the pages. Your website design must be shockingly good and multifunctional with all the scripts, deeply hidden beneath the gorgeous outlook.
Responsiveness
The website must be responsive, if it’s not - you are depriving yourself of the influx of mobile users, who are considered to be an exponentially growing minority. Nowadays, responsiveness is not a question of trend – it’s a must. You want your website to be available from all the possible devices, which is why its adaptability must be a given.
Conclusion
Considering the impact a good SEO and UX optimization has on your website, it definitely worth to spend time and resources on making them better. They are almost indispensable and regardless of how much effort you put in developing one of them, you will always be one step back to your competitors. Only making them work together you will achieve both usable and high performing website that drive huge traffic from organic search.
Keep in mind that you can have your website optimized for Google and your visitors simultaneously- all you have to do is to implement SEO and UX optimization tactics that we already shared here.
