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| Principels of successful button design |
It’s not a secret that currently one can create a button via multitude of ways. The majority of these methods are quite similar, nevertheless in rare cases you see a button that is very different from the rest of them.
These unique buttons were simply created with a little more time, attention and effort.
Was it worth it to spend time on button design? Definitely, otherwise, no one would have paid any attention to them.
The most widespread methods of buttons creation are
CSS3 and special tools. But before you get down to creating a magnificent button that everyone will like – you need to take a minute and think about the purpose you’re designing this button for and how it will fit the overall look of your website.
If you’re creating a button just for the sake of it – why would you take a trouble of creating something unique? You can just download a free button set that somebody uploaded and be done with it. However, if your goal is to deliver an award-worthy design, it’s worth to consider several button design aspects that are outlined below:
Consistency with the brand
Your button design must be consistent with the context you’re creating them for.
What does this mean? It means that your should pick corresponding color scheme and graphic style, maybe even use the brand logo or borrow its form if possible.
You are not limited by anything: play with fonts, colors, pattern and shapes. Let your creativity run wild. If you see that
website design is flat – create buttons in the same style.
It won’t be wise to use shiny gibbose buttons – just make sure that your button will blend seamlessly into the overall design of the website.
Ask yourself: Is my button contrast enough?
Considering that at the moment people want simple, yet visually pleasing website designs, web designers are forced to include lots of eye-candies. This means that the page will have a lot of vivid and attention-grabbing elements.
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| Use different colors, size and shapes for button design |
However, you need to make sure that the button design is clearly visible and can be easily found. The higher the contrast, the better. You can outline it with different colors, shades and fonts, just remember to make it stand out without sacrificing overall UX.
Is your button design compatible with the content?
You need to keep in mind that buttons must match not only the logo of the company, but also the overall UI. For example, buttons can be buttons on the mobile version of the website, but on the desktop website they can be replaced with something unusual and interesting.
Use shades with caution
Remember that any shades look much better, when they are darker than the element itself. Which is why, when your element is darker than surrounding, you need to be very cautious.
Conceal secondary elements
You should always keep in mind that secondary elements, such as menu elements, controllers and bars can be similar (same corners, shape), but with different shades, borders and gradients.
Shape of the buttons
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| Round vs square button |
In case the interface of your website includes too many buttons of the same shape – it’s definitely time to change that.
You need to make at least the most essential buttons stand out. You can change their shape from square to round. It will definitely attract the attention of users.
Outline of the buttons
Always remember: under no circumstances can the button’s outline be lighter than the button itself. Moreover, the outline of the button must be darker than the background – it’s a golden rule that needs to be followed.
Make use of icons
When working on action button design, icons can be your best friends. For instance, in case you’re designing a “Next Page” button and don’t know how to go about the buttons inscription – just use an arrow, pointing to the right and users will understand that this button is for going to the next page. Such button will look better than overused “Next” or “Next page” buttons.
Indicate the importance of the buttons with color saturation
In case your website has lots of functions and options it’s recommended to focus the attention of the user on the most important ones from the very start. For this exact purpose, you can make the most important buttons the most color saturated.
Apart from that, you can use association. For example, if a set of buttons is related – make the most important one – deep blue and the less important ones blue and then light blue.
You can also make use of the buttons’ size and make the most important buttons big and clearly visible.
The last, but not the least button design technique
Indicate button’s state
Design professionals can easily distinguish the state of the button, however, that is not the case for the rest of us. User will try to click the button whether it’s active or not and will get frustrated if it’s inactive.
To avoid the unpleasant situations like that – you can simply use CSS instruments, such as shades, gradients and borders to show that the button isn’t active yet.
Conclusion
As a web designer, you have you own approach to
button design. It's nothing bad in re-using predesigned elements or UI styles, as they are a great way to save time and money. But if you want to add a dose of uniqueness to your website, crafting you own web buttons is the path to go.
Hiring a website designer is a crucial task for the future of your business. Online presence is now a sort of business card that represents your face to all potential partners and customers. So, it’s no wonder that business owners have high expectations from the website project. 
