10 SEO Copywriting Tips to Get Found on Google Search

SEO Copywriting is an important tool in ranking your copy in search engines and boosting your website traffic. And with a little experience, this can become a child’s play.

But it is not only about optimization and ranking we’re talking about here. You want your web copy to be consistent, to engage people and to sell.

We compiled 10 important tips about SEO copywriting techniques. Read through and share.

Know your reader

You want to write copy that appeals and sells to a particular group of consumers. Before starting writing your content, you want to know their social background, age, sex and education level to identify the best approach and writing style to use. Research your audience before you plunge into writing your copy.

Write alluring headlines

Sometimes, good headlines worth a thousand words. You want your headline to attract readers and get that web copy read. The headline is the first thing people read and make an impression about the entire content. Use keywords in it and make your content rank.

Use subheadings

Subheadings make your copy scannable and keep readers engaged in the content. They make the text look well-structured and also describe your content to search engines.

Short paragraphs

Use of paragraphs is important for a good content writing. Every time you have a new idea, start it with a new paragraph. Keep paragraphs short. 2 to 4 sentences are enough to give you the required space to put down and develop your main idea.

Use active voice

When you use active voice in your copywriting, the sentences are easier to understand, direct and shorter. Active voice gives you the option of avoiding unnecessary words in a sentence.

Avoid keyword density

One problem the copywriters deal with when writing engaging web copy is the risk of optimizing too much for search engines and forgetting about the purpose of their copy in the first place. Although optimization ranks your content and attracts more clicks, the content is the instrument that sells your products. So, you want to avoid keyword stuffing.

Speak your audience’s language

Speaking your audience’s language means you are from its league. Try using words and phrases that people you’re writing for use often and your content will look more persuasive. Matt Cutts made a video on top SEO mistakes, check it out!

Add links

Links to relevant resources will make your content look more trustworthy. It will mean that you have done your homework and researched the topic to be able to include the most accurate information out there.

Keep content fresh

Web content gets out of date as well. You want to make sure that your audience gets to read only fresh information. Search engines are known to give preference to web copy written on the same topic and which is more recent than the other content that is one or even two years obsolete.

Read this: SEO and UX: How to Optimize Your Website for Both

Promote your content

Writing a well-structured and information-abounding content doesn’t mean that the work ends there. Now you need to promote your content. It will not do the job by itself. Share it with your social media friends. Make people comment on it. Once the activity on your web page will increase, the search engines will notice it and will rank your content higher. This means – you will get more sales.

Bottom line

These SEO copywriting tips are the most basic and relevant ones to make your content rank higher. They are easy to implement and follow and can bring great value to your website. If you want to get returning customers just make sure that the content you write is very good.

Your turn now. Do you find these tips helpful? What other search engine optimization tips, that we overlooked, can you add to the list? Sound them in the comments section below.

Content Management System (CMS): 5 Features to Look For

So you’ve been putting some thought into building a blog or online store and don’t know where to start? First thing first, you need to identify the complexity and functionality of your website to be able to choose the best CMS solution that will respond to your needs.

A Content Management System (CMS), as Wikipedia says, is a type of computer app that allows publishing, editing, modifying, organizing, deleting and maintaining content from a central interface.

We know that choosing the right solution can be tricky. Falling in the trap of picking a solution with lots of features that you will never use is quite high.

Here are 5 features to look for when selecting your CMS software

Functionality

If you envision designing a website with online chat, logins, databases and more you will certainly need a CMS that will be able to provide all these functionalities. It is more expensive, but it will be able to cater to your business requirements. However, if you intend to make a simple website, without fancy user interaction, you will be better off with a less expensive solution.

Security

The best way to make your research concerning the security level of a CMS platform is to read online reviews. User reviews are always accurate; they tend to share their true experience with other potential users. Also, ask your web developer whether the platform you intend to use has security features that will enable you to solve security issues effortlessly or even avoid them, if possible.

SEO-friendliness of the platform

As SEO is a big deal for your website, this is another issue you should be considering. Find out whether the CMS platform you are about to use integrates with SEO tools and how it generates new page addresses. You want your links to look organized, pretty even, and avoid links that are dull.

Easy content editing

You need to know how easy it is to update, upload text, pictures and documents. There is the CMS WYSIWYG editor that enables users to work with content. You need to identify what features the CMS platform offers you to manage your content and whether these features are user-friendly both for tech-savvy and less tech-savvy users.

Multilingual support

You will probably think that this tip has little relevance with the fact that you intend concentrating your business on the local market only. However, do think twice. This functionality can help you boost your business. Living in a multi-cultural society, the multilingual support feature can come in handy and give you significant advantage over the competition. It will allow you to respond to more people’s needs. There is, however, a downside to this. You will have to think of the way you will make content available in multiple languages, which can involve additional costs.

Conclusion

Web CMS features are an important issue in choosing the solution that will cater to your company’s requirements, even though specific features might involve additional expenses. Do your research to ensure that your business has made the best choice that will ensure current and future success.

What other tips, related to choosing the best CMS software, do you want to share with us? Write them in the comments section below.

Designing a Brand Identity in Few Steps

So, you have decided to launch a business, a new product or service and you need to come up with a “how to make it appealing and attract more customers” strategy. And although it might seem difficult, with relevant tips you can take on the task of designing a brand identity that will set you apart from the competition.

Set the strategy.Creating a new identity is important in making your business kick off hugely successful.

Identify the mission and values that you want your brand to address and make them your priority for the strategy.

Know who you are branding for.Before even starting drawing a faint line on paper, ask yourself who you are trying to reach with your brand design. Make a thorough research of what people’s expectations are related to businesses, products and services you want to offer. Social background, education, marital status and age are factors to consider if you want your branding question to be answered. You can also check out your competitors’ targeted audience reaction through their feedback and testimonials.

You may be interested in the following related posts:

• Responsive Website Design: 6 Lessons To Learn From Your Competitors
• Button Design Techniques to Improve User Experience (UX)
• 5 Mobile App Design Trends of 2016 You Need To Know

Identify visual elements that will communicate with your customers.The visual elements you use, such as words,colors, and even fonts will speak on your behalf. Choose the words carefully. They will explain who you are, what you are doing and what your goals are.

Color is the visual element with deep psychological connotations. If you don't which color to use for you logo design, click teh text to find teh answer. And typography is a graphic design trick that makes your business look polished and visually attractive. Once you’ve identified all these elements, use them consistently in your marketing materials.

Examine other brand identity designs

Cast a glimpse at your competition. Look at your competition, see what message ther are trying to convey, check what colors and other visual features they are using and the effect they have on their customers. Once you have a big picture, all you want to do is find the personal direction that will make you easily identifiable and memorable.

Get the“special” in your brand business or product. If the special element is not identified from the beginning, you risk misconnecting with the people you are developing the brand identity for. Don’t miss on getting this thing right, and you will always have an ace up your sleeve.

Conclusion

Follow these tips for designing a brand identity that will be identifiable with your mission and values and that will make you recognizable from the multitude of businesses, products and services that emerge on the market every day.

Let us know in the comments below, what you think about these brand identiy designing tips and whether you have one that can be added to the list.

Why you should carefully choose your logo color design?

Did you know that people are very picky when it comes to logo color and visual appearance of a brand? They also tend to make purchasing decisions based on these two features.

Therefore, if you are one of those businesses that is making its way up to the top through the multitude of other companies providing similar services and products, you better pay more attention to your branding visuals.

Choosing a color for your logo design that will identify with your company has psychological aspect as well.

Have you ever wondered why one particular hue is more favored than the other? Did you know that colors evoke feeling, emotions and certain meanings? Well, if you are still in doubt whether to make a more thorough research concerning your choice in color logo designing, then here is your chance to consider it.

Meaning of each logo color design:

Red is a powerful, energizing color. It motivates us to take action. It is also aggressive and bold. It attracts attention. It stimulates appetite.That’s why you will see many restaurants using it in their branding strategy. Using red color in your logo will definitely mean that you are a strong competitor and you are here to be victorious. Also, red is a good contrasting color for interfaces that create pleasant user experiences.

Pink is a color that evokes romance, innocence and femininity. It is sweet and it is usually used by companies promoting women products and services: fashion, beauty, cosmetics. It is also associated with compassion, that’s why you will see many charities use it in their online marketing and traditionalmarketing strategies.

Orange evokes warmness and fun. It is a flamboyant color. Use it to convey adventure, fun and optimism. Because of its juiciness, orange is used in drink logo designs. It can also be seen in hotels and leisure resorts logo branding.

Yellow evokes sunshine, warmness, and playfulness. It stimulates creativity. You can see yellow used in children products. However, keep in mind that as warm as this color is in certain countries, in other parts of the world it is related to illness and jealousy. So, if you want to use yellow, you need to know exactly what you want to communicate to your customers through it.

Green is usually associated with environmental-friendly trends, and bio products. You will see green used by companies specializingl in agricultural products and natural foods.

Blue inspires tranquility. Think of the deep blue ocean and the clear blue sky and you will understand why. Blue evokes security. That’s why you will see blue being used by banks and other financial institutions in their logos.

Purple. If your brand wants to communicate sophistication and nobility, purple is the color. It also means imagination and creativity.

Brown is the color associated with outdoor activities and will be seen in products designed for men. It also associates with agricultural products as well.

Black is a strong, bold, classic color. It evokes mystery and sophistication. It is often used with white, which on the contrary, evokes purity and cleanliness. When grouped together, these colors balance each other in the best way.

Conclusion
The color that you choose to identify your logo must fit the brand. It must speak to the customers and convince them of the message it is sending. Considering the emotions and feelings it sends, choosing the right color can make or break the deal. Choose the color for the logo design that will make it memorable and identifiable.

Do you agree with opinions about colors in logo design sounded in this article? Write your own in the comments section below.

Responsive Website Design: 6 Lessons To Learn From Your Competitors

It is already a known fact that people tend to brows internet from their mobile devices more than ever. It is thought that by 2017 there will be more than 5 billion mobile users. So, how do we make their browsing experience enjoyable?

This is where responsive website design comes up. Imagine you have a solution for all types of screen sizes and you no longer need to develop a separate mobile website to adjust it for these users.

But it is important to ensure your webpage loads and reformats itself for any specific device, be it a tablet, mobile phone or desktop.

Here is a list of tips you could learn from your competition related to designing responsive websites:

1. User experience

Responsive sites can be accessed from any screen size. Thus, when a user shares the link to your website with other user, the other user will easily access it and open it on a tablet or laptop. Since your website performs well on different platforms, users will be keener to share it with their friends.

2. Loading time

Responsiveness ensures fast loading time for your website. So you will be able to keep users engaged in your content, avoiding their possibility to access another webpage.

3. SEO-boosting

Probably one of the biggest tips that can be shared is that Google favors mobile-friendly websites. The most popular search engine prefers responsive designs and ranks it at the top of its search results. Google even offers free testing tool to analyze your pages, and receive suggestions on how to improve the mobile responsiveness of your website. Therefore, if you are a small business you definitely need to consider this option.

4. Time saving

Responsive web pages are time saving. You no longer need to develop a stand-alone mobile website, but rather configure the existing one to perform excellently on all devices. You can spend this time creating new products and services that will increase your reachability. It also saves management costs. It is cheaper to manage and maintain a single site, with less content.

5. Generate leads

We already mentioned that responsive layouts boosts SEO. Enhanced SEO generates more traffic which converts leads into users.

6. Long-term relevance

Investing in responsive design is, in the long run, a smart decision. Internet traffic coming from mobile devices is constantly increasing. So you want to make sure that your website is optimized to perform well on all devices, even those that haven’t appeared yet.

Related Post: The Advantages of Responsive Web Design

Conclusion

Responsive website design allows you to be ahead of all trends and gain and attract more traffic that ultimately converts into users. If users are happy with the way the content of your site displays on their mobile devices they will eagerly and smoothly migrate from one page to another, enjoying the same user experience provided by traditional sites.

What other tips one can learn from competition in matter of responsive design? Make your thoughts heard in the comments section below.

9 Reasons You Should Invest in Content Marketing

Content marketing has become an indispensable tool for smaller businesses to promote their products and services in the online world.

Although it requires special skills and ability to use words in a way to convince customers to turn their attention to and become loyal customers of your services, it's cheaper than any other means of marketing persuasion.

Good and clever content writing can make you stand out from the crowd and become noticeable.

Therefore, if you are still thinking whether your writing imagination is not enough to enhance the traffic on your website, you should give it a try and see what happens.

Here are 9 reasons you should invest in web content marketing that we have identified and want to share them with you.

Your business is at its inception

Small businesses need much more than just traditional advertising marketing campaigns to raise awareness to their products and services. Today, consumers are looking for fresh and engaging ideas, and what can be better than a well-written, information-trustworthy piece of content? You should make your presence noticeable by sharing information on platforms that your costumers are spending time.

You need to become trustworthy

Businesses that are not afraid to share fresh, innovative information with their consumers are those who have only to gain. Digital marketing allows you building a trustworthy relationship with customers and potential customers with fewer costs. This will not happen over the night, but if you are willing to educate and give away valuable piece of content, you will increase your credibility.

SEO

Although marketers are obsessed with social media marketing, you should not forget about search engine optimization. This internet marketing drive will push your content on top of Google search results, as long as it is fresh and custom-made.

Boosting traffic to your website

Nowadays every business has a website. But how to attract new customers and boost traffic, when there are so many options to choose from? Your website is your marketing tool. Hire a website content writer to create content that is intuitive and helps drive traffic to your website.

Lead generation

There is no other better-proven means of generating leads than intelligent writing. No more cold-calling to promote your services and products. You can control your leads by simply creating intuitive content.

Engaged customer base

Engaged customers mean buzzing business. Great piece of content will make this easier to achieve.

Cover global market

Creating high-quality content makes your online presence noticeable and set you as an authority in your domain. You can interact, discuss with everyone who is online, and nowadays their number is outstanding.

Great ROI

Valuable content enables you to measure the ROI, which, often, is much higher than the ROI yielded by traditional marketing means. Thus, you can get long-term effects from good content with little investment.

Minimize crisis

It is no secret that, at some point or another, businesses might face crisis of trust deficit. However, a strong writing strategy can minimize this crisis and you can play the card in such a way as to turn the discussion into the direction you want.

Do check you website content from time to time to observe whether it's still relevant for your business. Your services are evolving, so that make sure update your business information according to you actual situation. This procedure is called "content audit". Click the link to find out why and how you should do it.

Related post:How to Unlock your Creativity and Wake up from a Creative Slumber?

Conclusion

Content marketing is exploited by many businesses in the net environment. You should know that an intelligent, engaging way of acquiring costumers through your content can drive profitable action to your business. Readers are more likely to respond to fresh ideas and pieces of content. Therefore, with great content be sure you will be alive on the net for a long time.

What are other reasons, according to you, that address the need to develop a strong content marketing? Let us know your opinions in the comments below.